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Bloom Xtract Full Sprectrum CPD Oil

Full Sprectrum

Feel Better
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Bloom Xtract Broad Sprectrum CPD Oil

Broad Sprectrum

Look Better
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Bloom Xtract Distillates

Distillates

Make Your Products Better
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Bloom Xtract BX Energy

BX Energy

Feel Better
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Bloom Xtract Isolate White Crystal Powder

Isolate

Look Better
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Bloom Xtract Mist

Mist

Feel Better
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Bloom Xtract Family of Products

Product Line

Look Better, Feel Better, Make Better Products
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Branding & Marketing

Strategy

The marketing can convince a consumer to buy a product but it is the branding that will determine if that customer will buy products for life.

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Affordable Premium Brand

The Bloom Xtract brand must consistently deliver what the consumer expects at an affordable price.  Freshness, customer service, packaging innovation, and taste - we are truly a premium brand that prioritizes the consistent delivery of meeting expectations at affordable prices.

Why seek a Premium Position?  We will differentiate our brand in the marketplace.  Companies often give consumers too many choices.  For premium products, some companies think they should offer endless choice, but just the opposite is true.  If we want to be perceived as premium brand, we should have fewer choices, especially during the initial launch.  More choice makes buying decisions more challenging.

B2C Marketing

B2C: (Business 2 Consumer)
We are consumer-centric company developing, manufacturing and selling products to make people feel better.



"Feel Better"

It means well. It always does. It’s what people say when they hear someone they know is in pain or ill or uncomfortable.

This known phrase will become the B2C brand promise.

SEE B2C CREATIVE MARKETING

B2B Marketing

B2B: (Business 2 Business)
We are a business-centric company developing, manufacturing, and selling products that make products better.



"Better Products"

Our products use the finest resources throughout their lives – from the materials they're made from to our manufacturing process. We believe better ingredients make better products.

"We make your products better." This phrase will become the B2B brand promise.

SEE B2B CREATIVE MARKETING

Branding & Marketing Platforms

Print Marketing

Magazines, Flyers, Bochures, Posters

Digital Marketing

Facebook, Instagram, Website, Blogs

Email Marketing

Automated Email Marketing

Television

Commercials, Infomercials

Marketing Budget

  • Marketing Goals

    - drive traffic to our website and increase engagement rates on social media posts.

    The end goal is to increase sales.

  • Target Audience

    - we will focus our marketing on consumers we feel can be converted into paying customers.

    Demographic information and research is key.

Distribution Methods

- digital marketing, social media marketing and search engine optimization

Calculated Costs

- based on a percentage of our gross revenues. Benefit? Marketing budget will rise along with our sales.

The Small Business Administration recommends spending 7% to 8% of your gross revenue for marketing and advertising if you’re doing less than $5 million a year in sales.

Analyze Results and Adjust Accordingly

- the goals is to create a marketing strategy that is measurable. This is where analytics come into play. We will use Google Analytics to gauge the effectiveness of our efforts. Using analytics we will see where our marketing efforts are succeeding or failing, and make the necessary adjustments.

Family of Products

Feel Better, Look Better, Make Better Products

About Company

Bloom is an emerging company intending to penetrate the hemp processing market in early 2019. We are currently in the process of building out an Industrial processing lab in Denver, Colorado. The company anticipates its first stage of growth from April 2019 to September 2019. Our team not only intends to you use our expertise in the cannabis industry to produce the highest quality products possible but anticipates being on the forefront of the industry. Our vision is to not only build our business as a premier hemp processor, but to scale to it a national & global market.

The Marketing